Live streaming and webcasting are explosively popular for marketing and entertainment nowadays. Still, many brands, marketing leads, and online creatives are slow to adopt the technology simply because of a lack of knowledge of the statistics involved.
We’re going to change that. We put together a list of 50+ fully factual statistics about live streaming that you simply must know.
First, let’s take a look at some of the history behind live streaming.
The History of Live Streaming
Live streaming simply refers to the act of streaming media, namely audio and video, as it is recorded. Live streaming is broadcasted in real-time. Many social media outlets utilize a live streaming feature, such as Instagram and Facebook.
Live streaming is pretty much synonymous with webcasting. The earliest forms of live broadcasting can be traced back to 1991 where a single camera was set up near the Trojan room in the computer lab of the University of Cambridge. The webcast provided live photos every few minutes of the community coffee pot to all desktops in the office’s network.
We’ve certainly come a long way since then, as live streaming has become extremely technologically advanced with the growth of the internet and high-quality cameras included with most smartphone devices.
Is Live Streaming Changing How Consumers Use the Internet and Social Media?
Until recently, the goal of a brand’s social media presence was simply brand recognition and, obviously, more revenue.
While that goal certainly hasn’t changed, the methods of doing so certainly have. Traditional marketing tactics have been put on the back burner and can expect to become obsolete in the near future. Audiences, viewers, and users wish to see something new and exciting, such as live streaming.
This new rising marketing tactic can add the personality and diversity a brand’s marketing strategy is lacking. If one is not sure where to begin, it is worth considering setting up a live stream for one’s next company or brand event, facilitating a Q&A with a brand leader, doing a live demonstration of the product or service, or even perform live A/B testing. The options are endless when it comes to live streaming.
Live Streaming Video Stats You Need to Know
1. Over 100 million online viewers watch online videos daily, including live streams. [ source]
2. Four times as many online users would rather enjoy a video about a new product or service than read an article or brochure about it. [source]
3. By the end of 2019, online videos will account for nearly 80% of global internet use and traffic. [source]
4. In the United States alone, online videos will account for 85% of domestic online traffic. [source]
5. Over 87% of online marketers take advantage of video content, including live streams. [source]
6. 79% of users say a brand’s video has convinced them to buy a piece of software or an app. [source]
7. 63% of marketing specialists say live video brings a human touch to digital marketing. [source]
8. 61% of marketing specialists say a benefit of live video is that it creates content that can be viewed or repurposed later. [source]
9. 60% of marketing specialists say a benefit of live video is getting real-time audience feedback. [source]
10. 79% of marketing specialists say live video facilitates a more authentic interaction with an audience. [source]
11. 80% of viewers would rather watch live video from a brand than view or read their blog page. [source]
12. Including videos (including live streams) in email campaigns lead to a 200-300$ increase in click-through rate (CTR), which is expected to revolutionize how email marketing is going to involve. [source]
13. Businesses, brands, and companies that use video (especially live video) can grow company revenue by 49% faster year over year than those who don’t take advantage of video marketing. [source]
14. 74% of millennial users think that live stream video is helpful when doing shopping online. [source]
15. 87% of companies now use video as a marketing tool, which is an increase from 63% in 2017 and 81% in 2018. [source]
16. 96% of users say they’ve watched an explainer or tutorial video to learn more about a product or service. [source]
17. Behind-the-scenes access is massively popular with 87% of live stream audiences. Users would prefer to watch these types of streams online instead of through traditional television if it resulted in more behind-the-scenes unscripted content for fans. [source]
18. Over 82% of users on Twitter watch video content on the platform. [source]
19. Users watch over 500 million hours of videos on YouTube every day. [source]
20. The live video streaming market is expected to boom to over $70 billion by the year 2021. [source]
21. 63% of millennial users have viewed live content and 42% have created live content. [source]
22. There is more video content being produced online in a month than major television networks have made in three decades. [source]
23. The search keyword “Facebook Live Stream” has increased in users by more than 330% since its debut in 2015. [source]
24. Studies conducted on YouTube and Twitch have deduced that streamers who generate content regularly for a specific dedicated audience are very likely to generate three times more income and revenue over a span of three years of streaming, compared to live streamers who produce content inconsistently to an unstable viewer base. [source]
25. Facebook Live streamed videos are watched approximately three times longer than non-live videos. [source]
26. Live content that is broadcast on Facebook receives an average of ten times more comment engagement than regular streaming videos. [source]
27. Live internet video will soon account for nearly 13% of total video traffic. [source]
28. 78% of users on Facebook watch live streaming videos on the platform. [source]
29. Half of the viewers of live videos on Twitter are under the age of twenty-five and about 33% of those viewers are not in the United States. [source]
30. Over 86% of universities and colleges have some sort of YouTube presence. [source]
31. The live streaming social media website Twitch ranks 84th on Alexa’s ranking of the globe’s most used web pages. This is one spot ahead of the New York Times. [source]
32. The most viewers for one single live stream was set in 2017 by Twitch user “eleaguetv” with approximately 1,027,493 viewers. [source]
33. Mobile video consumption on YouTube is steadily rising by 100% each year. [source]
34. Behind-the-scenes access is massively popular with 87% of live stream audiences. Users would prefer to watch these types of streams online instead of through traditional television if it resulted in more behind-the-scenes unscripted content for fans. [source]
35. Nearly 45% of live stream viewers would be willing to pay for live, exclusive, on-demand unscripted videos from their favorite sports teams, speakers, performers, or content creators. [source]
36. Mobile device users spend an average of three and a half minutes on live streams. [source]
37. Tablet users spend an average of seven minutes on live streams. [source]
38. Desktop users spend an average of thirty-four and a half minutes on live streams. [source]
39. Viewers tend to spend eight times longer watching live videos than on-demand videos. [source]
40. YouTube Live was the biggest and most popular streaming service in 2016 but ceded to Facebook Live and Meerkat at the beginning of 2017. [source]
41. Live streaming is significantly outpacing the growth of other forms of online video, boasting a 113% boost in ad growth annually. [source]
42. Overall video quality is considered the most important viewing factor for approximately 67% of viewers when watching live-streamed video broadcasts. [source]
43. 67% of live stream video viewers are more likely to buy a ticket to a concert or show after watching a live video of that event or a similar one from another user or brand. [source]
44. According to surveys, interesting and compelling content is the main motivator behind online viewing of live streams. [source]
45. Millennial users are much more likely to consume live content on mobile devices, namely 56% for smartphones and 44% for tablets. [source]
46. 92% of mobile video viewers share videos with other people, namely through social media. [source]
47. Businesses and companies using video are likely to have 41% more web traffic from search than non-users. [source]
48. 52% of marketing specialists and professionals around the globe say that video is the type of content with the best ROI (return on investment). [source]
49. Over 40% of mobile users who are young (under 18 years of age) watch native forms of video on their phones more than they did the year previously. [source]
50. 45% of online users watch at least a single online video over the course of thirty days. [source]
51. “How to” and DIY searches for videos on YouTube specifically go up by an intense 70% each year. [source]
52. 88% of online viewers stay longer on a site that has at least one important and informative video displayed. [source]
53. Over 335 billion minutes were spent watching videos on Twitch in 2019 so far. [source]
54. Twitch boasts over 4 million monthly streamers in 2019. [source]
55. Twitch has over 1,247,000 average concurrent viewers and 51,300 average concurrent live channels so far in 2019 [source]
56. In 2017 alone, one out of every five Facebook videos was a live broadcast. In 2018, the number of Facebook Live broadcasts reached 3.5 billion. [source]
57. The daily viewing time for Facebook Live broadcasts quadrupled in a single year. [source]
58. 52% of users online who stream live video do so through social media websites. [source]
59. 55% of business executives would prefer to watch a video clip than reading a text about an investment opportunity or other business matters. [source]
How incredible are these live streaming stats? Are you convinced that live streaming is lucrative? Tell us your thoughts as well as any stats we may have missed and check out Livepin for all your broadcasting needs!